Global Entrepreneurship Week / UMKC Innovation Center Brand Director
Reinvented Global Entrepreneurship Week with new marketing tactics, brand aesthetics, and vendor lineup, leading to a 25% boost in attendance, with over 4,000 attendees. This surge translated into a 30% increase in funding support from the Ewing Marion Kauffman Foundation for the year 2025.
WallyGro // managing brand director
Established a contemporary plant brand catering to the expanding houseplant demographic. Utilized strategic branding and social marketing to broaden global reach, enhance brand awareness, and drive customer acquisition.
PBS Fabrics // managing brand director
Repositioned a traditional brand to appeal to a contemporary maker demographic. Utilized influential artists with strong social presence to bolster brand awareness and achieve consistent year-over-year sales growth.
Rawxies // Founder + creative director
Strategically positioned a widely distributed snack food company toward a health-conscious demographic. Utilized effective design and targeted social marketing to secure more than 2,000 points of sale.
Racket group // creative director
Revitalized the company's in-flight amenity program. Leveraged product design and corporate partnerships to secure global contracts.
