warp and phil
Created a Behind the Build series to increase brand awareness and story telling on LinkedIn.
Developed the concept of creating a behind the scenes video series showcasing Warp & Phil’s work to gain brand credibility in the hospitality sector.
Interviewed and hired video crew. Developed the story line and scripts.
Organized the production schedule for employees, videographers, and hotel management.
Leveraged video series to increase LinkedIn engagement. Worked with design and hotel executive staff to increase total views and shares within the hospitality industry.
Increased quote log by 18% avg. MOM (roughly $1.8 mil in additional sales within 6 months) - website traffic increased 30% (google analytics, source LinkedIn).
wallygro // managing brand director
Created a modern plant brand to target a growing houseplant demographic. Leveraged strategic branding and social marketing to grow product placement and customer acquisition.
Restructured and rebranded company; 40% YOY growth from -11% YOY (5 yr avg).
70% of company sales growth was online via strategic social and content marketing campaigns.
Grew instagram to 80k+ followers (organic) and grew email list to 65k (Mailchimp via shopify and IG camgaigns).
Increased customer UPT by 300% using CX heat-maps, increased website traffic 1200% avg. YOY via google ads and SEO optimization.
Spearheaded corporate install events to drive customer engagement and grow professional installer network to 58 certified global installers.
Built a 75+ influencer network to drive affliate sales by 30%.
Launched a ‘plant-preneur’ blog series, generating > 1 million unique views in the first 6 months.
Partnered with publications (Martha Stewart living, Better Home and Garden, Sunset, etc…) blogs, and podcasts to create educational series and to be an authoritative and expert voice in the plant space.
PBS Fabrics // managing brand director
Positioned an outdated brand to target a modern maker demographic. Leveraged socially affluent artists to strengthen brand awareness and drive year-over-year sales growth.
Restructured artist licensing to secure 50 socially influential artists, including Forbes top producing DIY influencer, A Beautiful Mess. Leveraged the partnership to gain national slotting in Joann’s.
Utilized strategic licensing to decrease total company spend and increase brand awareness via the artist’s following and social presence.
Restructured and rebranded company; 45% YOY growth from -8% YOY (5 yr avg).
Managed all influencer marketing efforts for Fabric.com and Amazon; created a video series to spotlight artists, driving account growth by over 600% in one year.
Grew email list from 20k to 136k (Emfluence Platform), partnered with Meredith publications in various sweepstakes to achieve rapid growth.
Partnered with nationally recognized quilters (Jacquie Gering and Heather Black) to create unique bundles and increase PPSolid sales by 28%.
rawxies // managing brand director
Built a nationally distributed snack food company to target a modern health demographic. Leveraged design and strategic social marketing to secure over 2,000 points of sale.
Built a natural food company using grassroots marketing campaigns; secured first 200 accounts with nearly $0 marketing dollars spent.
Utilized lifestyle blogging and SEO to drive website traffic, at the peak, 1 million unique downloads per month (google analytics).
Drove corporate partnerships to increase brand awareness and reduce total marketing spend.
Executed trade shows and in-store events to secure coveted awards and recognition in the natural space, reducing total slotting fees per account.
Raised multiple rounds of funding, managed investor relations and monthly reporting.
Racket Group // Creative Director
Revitalized the company's in-flight amenity program. Leveraged product design and corporate partnerships to secure global contracts.
Leveraged up-and-coming cosmetic companies to increase buyer interests.
Led executive sales pitches to international and domestic carriers; Swiss Airlines, Lufthansa, Austrian Air, Air France, American, to name a few.
Rebranded all design and marketing materials.
Organized, managed, and worked all international and domestic trade shows.
Managed international sourcing, utilizing innovative materials and country-specific trends.
