How to Create a Vision Statement. A Complete and Free Guide.
Setting out to create a vision statement can often prove more challenging than it seems. Easy in theory, hard in practice. Even for a seasoned professional like myself, I can struggle when projecting a future state.
If you're wondering why you should create a vision statement, I've written a few articles on the topic, including Why You Must Have a Brand Vision, a quick overview of the negative and positive effects of having a clear picture of the future. Spoiler alert: talent retention and growth require a defined and shared brand vision.
I created this FREE downloadable guide to help CMO's, businesses and entrepreneurs easily create a vision statement. I recommend white-boarding your ideas with your team or partners to craft a killer future state that will keep you motivated for years to come.