ABOUT callie

CREATIVITY and ANALYSIS

During the early stages of my career, I gained valuable insights into customer-centric design and the impact of strategic positioning on sales while working on airline products for renowned companies like Swiss Air, Lufthansa, and Austrian Air. This experience fueled my determination to change market sectors through branding, design, and strategic positioning.

As an entrepreneur, I successfully founded my first company, drawing attention from influential figures such as Gwenyth Paltrow for Organic Avenue. However, scaling the business presented significant challenges, imparting crucial lessons on the importance of maintaining a focused strategy, brand identity, and customer-centric approach.

Motivated by my drive for success, I seized the opportunity to oversee two prosperous CPG acquisitions. In these roles, I spearheaded restructuring and rebranding initiatives, resulting in notable revenue growth within a short span of 24 months. By prioritizing customer needs and implementing thoughtful strategies, we achieved impressive outcomes with newly formed teams.

What distinguishes me is my unique ability to blend creativity and analysis seamlessly. Having excelled as both a creative director and a CEO, I possess a skill set that empowers me to develop powerful strategies, execute effective marketing campaigns, and deliver exceptional returns on investment.

If you are searching for a brand consultant with a fresh perspective, unwavering dedication to customer satisfaction, and a wealth of hands-on experience, I am here to support the growth and success of your business. Let's connect and unlock the true potential of your brand together.